Marketing

Why Snapchat will help you connect with millennials

Young adults are eating up this visual platform
  • There are 6 billion video views per day on Snapchat.
  • Snapchat is spontaneous, and you can take users on a home tour and answer questions in real time.
  • If you're looking to add this app to your marketing efforts, be prepared for a slow return on investment that relies on you earning the trust of your audience.

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Visual content is a defining feature of modern society and has become essential to capturing an audience's attention. The numbers speak for themselves to illustrate its importance -- according to TechCrunch, Snapchat has 6 billion video views a day, a number that has tripled since May 2015. These are compelling figures that might lead you to rethink your current marketing strategy. As you can see, visual content has wide reach, and it has the ability to push an unsure individual into a ready-to-buy customer. Facebook, Twitter and Instagram are all platforms that real estate agents have started to explore, but what about Snapchat? What is Snapchat? Snapchat is an app that allows users to send photos and videos, referred to as "snaps," which then disappear after 24 hours. Users can set the length of their snaps from one to 10 seconds with videos lasting up to a maximum of 10 seconds. Those wondering why these quick visual messages have become a phenomenon would do well t...