Why Snapchat will help you connect with millennials

  • There are 6 billion video views per day on Snapchat.
  • Snapchat is spontaneous, and you can take users on a home tour and answer questions in real time.
  • If you're looking to add this app to your marketing efforts, be prepared for a slow return on investment that relies on you earning the trust of your audience.

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Visual content is a defining feature of modern society and has become essential to capturing an audience’s attention. The numbers speak for themselves to illustrate its importance — according to TechCrunch, Snapchat has 6 billion video views a day, a number that has tripled since May 2015.