Zillow to buy Naked Apartments, a NYC rental site, for $13M

  • Acquisition will offer Zillow access to innovative tools for consumers and agents, including a successful showings on demand tool.
  • NakedApartments would join StreetEasy as Zillow's second New York City-centric property search site.

Zillow has entered into a definitive agreement to buy New York City-rental website Naked Apartments for $13 million in cash. The acquisition would bring a second NYC-focused property search site under Zillow’s roof, while offering the listing portal access to innovative tools for renters and agents, including one of the most successful showings on demand schedulers available to consumers.