Zillow has entered into a definitive agreement to buy New York City-rental website Naked Apartments for $13 million in cash. The acquisition would bring a second NYC-focused property search site under Zillow's roof, while offering the listing portal access to innovative tools for renters and agents, including one of the most successful showings on demand schedulers available to consumers. The acquisition is subject to the satisfaction of customary closing conditions and is expected to close in the next few weeks. "Naked Apartments is a strong brand that is pushing the innovation boundaries to help renters find a home quickly and easily, which complements our mission at StreetEasy, said Susan Daimler, general manager of Zillow Group-owned StreetEasy, in a statement. Zillow bought StreetEasy, one of the most popular for-sale and rental listing sites covering New York City, for $50 million in 2013. Naked Apartments is the biggest New York City rental-only website...
- Acquisition will offer Zillow access to innovative tools for consumers and agents, including a successful showings on demand tool.
- NakedApartments would join StreetEasy as Zillow's second New York City-centric property search site.
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