Could agent 'insights' offer industry websites an edge?

Washington, D.C.-area brokerage launches website that offers unique features based on local knowledge
  • Brokerages may be able to better compete with listing portals by showcasing their local expertise.
  • That might mean publishing neighborhood "insights" from agents or offering listing search based on points of interest, among other features offered by Century 21 Redwood Realty's new website.

For years, Alex Perriello, CEO of real estate franchising giant Realogy, has been encouraging real estate brokers working under the company’s various brands, including Century 21, to leverage their agents’ local knowledge on their websites to “counter the superior engineering” of large national websites, according to Edward Berenbaum, president of Washington, D.C.-based Century 21 Redwood Realty.