AgentBrokerage

4 real estate tech tools to improve your business

Avoid shiny object syndrome
  • If you are looking for a standalone CRM, Realvolve has garnered a lot of industry buzz.
  • RealtyAPX has integrated almost all the functionality that an agent or broker could need.
  • HomeDisclosure.com is particularly compelling because of the depth of data it provides.

As I browsed the companies featured in Startup Alley at Inman Connect New York and heard the real estate tech tools and systems touted from the stage, the number of choices seemed overwhelming. How can you tell which innovations are good for business and which are shiny objects or costly disruptions? Two primary challenges that agents face when they add a new tool or system is the learning curve required plus the disruption to their business during the implementation stages. The degree of disruption depends on how important the app, tool or system is to the overall functioning of your business. For example, switching from Google Maps on your mobile phone to the Waze app is unlikely to disrupt your business. On the other hand, changing your computer operating system, your CRM or your accounting system could have a profoundly negative effect, especially if the provider goes out of business and leaves you hanging. Given this scenario, which solutions from ICNY should yo...