Contactually infuses $8M investment into new-and-improved app

'Our app sucks,' wrote the company's vice president of product in a blog post before unveiling new version
  • Last week, Contactually posted a blog penned by VP of product Jordan Berman to apologize for its subpar mobile app and announce new upgrades.
  • Around 6,000 real estate agents, teams and brokerages use the CRM tool.
  • The new app allows users to engage with contacts through a phone call or text message in addition to email and is "1000x improved," according to early user feedback.

Last week, Web-based customer relationship management (CRM) provider Contactually took to its blog to make a major confession to its users, including thousands of real estate professionals who use its platform to stay in touch with and organize their clients and referrals.