Zillow estimating ‘Best Time to List’ properties

  • New tool is designed to pinpoint price premiums and discounts associated with listing a property during different times of the year.
  • Sellers have the most to gain or lose by listing a property at a certain time in markets with distinct climate changes.

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"When's the best time to list my home?" It's a question many sellers keen on fetching top dollar for their property often pose to real estate agents. Now Zillow has debuted a tool aimed at pinpointing the answer. The listing portal's "Best Time to List" tool estimates how much the timing of when a property is listed will influence its sales price, based on the sales history of the property's local market. "Sellers can use this information to have a more informed conversation with their local real estate agent to determine the best time to put their home on the market," Zillow said when announcing the tool. The tool shows up on home details pages, which users can access by entering a property's address on Zillow's home page or requesting a valuation after clicking Zillow's "Sell" tab. It's designed to generate seller leads for Zillow's agent advertisers. A "Contact An Agent" tab appears prominently beneath a bar chart illustrating price premiums or disc...