• Global luxury real estate agents must be willing to invest time and discover the true nature of the high-end real estate market.
  • Luxury real estate buyers are looking for more than upscale property.
  • A stellar reputation is a luxury real estate agent's greatest asset.

Don’t let the title overwhelm you; it is far easier than you imagine to become a global luxury real estate player. Naturally, it takes effort, but it comes down to a lot of common sense and a clear understanding of luxury. You must be knowledgeable about luxury to play the game on the world stage or even succeed at the local level.

Register for Global Connect to learn more about international high-end real estate

Take one step at a time

Excelling as an upscale real estate agent with a global reach is a surmountable goal. Remember that luxury brands climb the ladder of success one rung at a time just like you in your luxury real estate career. Keep that thought in mind, and it will serve you well as you establish yourself as a high-end real estate agent.

Explore the global market

Just like luxury brands, a successful global real estate player must go outside the confines of his or her home market and make a mark on the world stage.

Of course, modern technology allows an upscale real estate agent to travel the globe and make valuable connections — without ever leaving home. Tremendous opportunities exist for today’s real estate agents in the luxury real estate sector.

Sell the whole package

Luxury real estate agents have a dual mission; they sell upscale properties — and a luxurious lifestyle. Once again, note the similarities between selling high-end real estate and marketing luxury goods.

Think back to images from a previous Annie Leibovitz’s “Spirit of Travel” campaign for Louis Vuitton. Remember Keith Richards in his hotel room with a custom-branded guitar and Zinedine Zidane playing table soccer with a Vuitton trolley displaying subtly in the frame.

Whether designed to sell items or property, the upscale marketing approach focuses on a high-end product and a life of luxury. Lifestyle is perceived as an element of luxury. Show clients the seamless world that exists with high-end real estate and an opulent lifestyle.

Offer a unique opportunity

Luxury homebuyers are looking for unique and distinctive property. They want something special that will enrich their lives. It’s your job to provide them with the best choice to suit their individual needs.

Keep it real

Above all, luxury real estate agents, stay true to yourself. McKinsey & Company, a worldwide management company, said that a pure luxury lifestyle is rooted in authenticity. Building credibility is a big deal for an upscale real estate agent.

Although McKinsey & Company was creating a 2012 report about high-end luxury goods, a senior executive of a luxury brand shared this insight during an interview.

“Those who are not credible will fail, as consumers will recognize it,” said a senior official of a luxury goods company.

An excellent reputation, steadfast commitment to the task at hand and a constant effort to provide lasting value to clients win the day — and the deal — in the global luxury real estate market.

Register for Global Connect to learn more about international high-end real estate

Kevin M. Leonard is the founder of Luxury Agent and Valore Group. You can follow him on Twitter or LinkedIn.

Email Kevin Leonard.

 

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×