Depending on who you talk to, Internet leads are either the best or worst things in the world. Some will say that they are all terrible, and others build their business off the back of Internet leads. For many, it comes down to how you respond to leads and nurture them. And some agents are receiving the same leads. However, you can take steps to improve the quality of your online leads. The key is putting steps in place for a person to become a lead for your business. This will decrease the total number of leads, but it will increase the quality. You need to decide which is more important to you. Some bad leads will still get through. But by using a few or all of the methods listed below, you will see an increase in the quality of the leads you are generating. You can implement the following tips one at a time to measure each by its impact or try them all at once. 1. Change the language of the ad To start, consider the ad you are running. One of the most pop...
- Tell consumers exactly what's going to happen next when they leave their contact information.
- Evaluate the seriousness of your leads by asking them to jump through some extra hoops.
- Find the balance that works for your business between lead quantity versus quality.