How to better the quality of your leads

  • Tell consumers exactly what's going to happen next when they leave their contact information.
  • Evaluate the seriousness of your leads by asking them to jump through some extra hoops.
  • Find the balance that works for your business between lead quantity versus quality.

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Depending on who you talk to, Internet leads are either the best or worst things in the world. Some will say that they are all terrible, and others build their business off the back of Internet leads.