AgentBrokerage

How 1 independent broker is building a saleable asset

Elizabeth Cooper-Golden is shaping a real estate business she can sell when the time comes to retire
  • To build a saleable business, you have to have a well-organized recruitment strategy to attract the right people.
  • You also have to have a consistent delivery of service of your brand and to be able to articulate what this is.
  • Brokers should treat their agents as their clients.

Elizabeth Cooper-Golden Elizabeth Cooper-Golden, owner of @Homes Realty Group in Huntsville, Alabama, had always been a great real estate agent -- but being a good broker and running a growing brokerage at the same time were two different things, she found. "I got to the 12-to-14-agent mark and noticed I was in trouble," she said. "I was trying to keep up my referral business, I was onboarding new agents -- it was more than I could handle. I either had to stay where I was or grow so that I could step out of real estate selling." This realization helped Cooper-Golden take a look at what she wanted out of her business -- to ultimately build it into a saleable asset. "When I come to sell -- I can either hire a broker to take over and then continue to take profit out of the company, or I can sell it in totality," said Cooper-Golden. Her intention is to "have a complete package for somebody to walk in the door" and buy, she said. Cooper-Golden has big plans for 2016. "...