Elizabeth Cooper-Golden, owner of @Homes Realty Group in Huntsville, Alabama, had always been a great real estate agent — but being a good broker and running a growing brokerage at the same time were two different things, she found.
- To build a saleable business, you have to have a well-organized recruitment strategy to attract the right people.
- You also have to have a consistent delivery of service of your brand and to be able to articulate what this is.
- Brokers should treat their agents as their clients.
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Inman Connect New York | January 29 - February 1, 2019