How 1 independent broker is building a saleable asset

Elizabeth Cooper-Golden is shaping a real estate business she can sell when the time comes to retire
  • To build a saleable business, you have to have a well-organized recruitment strategy to attract the right people.
  • You also have to have a consistent delivery of service of your brand and to be able to articulate what this is.
  • Brokers should treat their agents as their clients.

Elizabeth Cooper-Golden, owner of @Homes Realty Group in Huntsville, Alabama, had always been a great real estate agent — but being a good broker and running a growing brokerage at the same time were two different things, she found.