In recent years, a series of horrific headlines shined a light on the serious issue of safety for real estate agents. Like most things in life, as time passed after each tragedy, we seem to go back to our regular routines without investing the time and money into better solutions.
Many negative ingredients create a challenging work environment, which in turn, leads to a poor culture in many real estate offices. However, just because it has become the norm doesn’t mean that it should be acceptable. Regardless of the industry, any company can have an amazing culture. The trick is figuring out how to make it happen.
Profitability at real estate brokerages is declining, and this downward trend will continue indefinitely; to survive, brokerages must stay hyper-focused on recruiting, recruiting and recruiting. In successfully recruiting the right agents, culture, technology and marketing support trump commission splits.