AgentBrokerage

Where are you crossing the line in your social media discussions?

Experts say that there are 3 areas of the Realtor Code of Ethics that agents violate unknowingly
  • Articles 1, 12 and 15 in NAR's Code of Ethics are the most commonly infringed by agents on social media.

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Most will agree that real estate is a warm, inclusive industry, with any number of discussion forums and Facebook groups for agents to go to for advice and war stories. These online groups might also seem like an inviting place where you can vent at the end of a bad day -- but agents would do well to mind that they are not crossing the line when it comes to the National Association of Realtors' (NAR's) Code of Ethics. According to Bill Lublin -- CEO of Century 21 Advantage Gold in Philadelphia, former chair of NAR's professional standards committee and lead author of the 2010 and 2015 re-writes of the ePro Course -- articles 1, 12 and 15  in NAR's Code of Ethics are the most commonly infringed by agents on social media. In other words, agents complaining about their clients, badmouthing other agents or not including links to identify their brokerages. Some may mention their team, and that is not enough. In the state of Pennsylvania, for instance, teams are not rec...