Chicago top producer Michael LaFido demystifies luxury real estate

Learn how to use lifestyle marketing and direct response methods to attract wealthy clients
  • Develop networks and relationships with referral partners who work with high-end clientele.
  • Offer different packages of services, and don’t be afraid to charge more than other agents.
  • Know your metrics -- both local housing and economic stats and your own sales stats.

What does it take to sell multimillion dollar luxury homes and work with luxury clients such as pro athletes, entrepreneurs and executives? Chicagoland top producer Michael LaFido joins us to share his tactics and techniques, including taking your first luxury listing, creating lifestyle marketing to attract luxury buyers and attracting high-end clients through networking and referrals.