Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Buffer is social media content management and publishing software. Platform(s): Browser-based; mobile for iOS, Android Ideal for: any agent or team looking to execute social media marketing Top selling points News feed stream interface is placed at point of post publishing Browser extension allows for fast scheduling of relevant web content Easy to connect multiple social media accounts into a "team" for simultaneous publishing Things to consider Whereas some tools allow the same blog post to be pushed multiple times throughout a week, for example, Buffer's built-in post monitoring discourages this. Users would have to create a new post for each instance of the same content. Full review Buffer combines what I like about Lumentus with the scheduling power of, say, Rignite or Hootsuite. This software is much more user-friendly than the former options...
- Browser extensions are making marketing efficient
- Brokers with centralized marketing staff should encourage the use of a single social media management tool
- Buffer's Pablo image creator is a fun and fast way to share property images and other digital collateral
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