Surge Homes relies on innovation rather than focus groups

Surge Homes is having success with community feedback
  • Surge Homes VIP certification program allows buyers to get homes early.
  • The developer encouraged the community to weigh in on what they want in a new home.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Parc at Midtown, one of two developments recently launched by Surge Homes, became available to the general public on March 16. However, when that day arrived, 20 of the building's 80 units had already been sold in the 10 days prior. Condos in the Parc at Midtown range from $154,760 to $430,260. Less than four miles away is the site of the future Upper Richton, a higher-end development also by Surge Homes recently made for sale to public. Prior to the public sale, though, 55 percent of the units were already taken. Single-family homes in the Upper Richton community range from $573,000 to $671,000. Surge Homes co-owner Louis Conrad said one of the reasons behind the success of the developments is something he calls the "interactive design development process." "It's a method of launching new developments that we created," he said. The process revolves around the idea that engaging the customer head-on with design and development will generate future interest in the ...