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Concierge Auctions forms exclusive partnership with LeadingRE

Luxury Portfolio members have found success with auction-style marketing
  • The world's largest network of high-end real estate firms, LeadingRE, is joining forces with Concierge Auctions, a move that speaks to the normalization of the bidding model.
  • No matter how stunning the property, when a luxury home sits on the market for too long, often agents and brokers are left with few options.
  • While modifying the traditional luxury real estate sales model, Concierge Auctions founder, president and CEO Laura Brady and Chairman Chad Roffers always have an agent represent both sides of the transaction.

In forming an exclusive partnership with Luxury Portfolio International, the luxury divisionĀ of Leading Real Estate Companies of the World, Concierge Auctions is ushering in the promise of its services -- "We are real estate." Indeed, while modifying the traditional luxury real estate sales model, Concierge Auctions founder, president and CEO Laura Brady and Chairman Chad Roffers remain true to their roots. Brady, a top producing luxury agent before the age of 30 and Roffer, a former luxury broker-owner and entrepreneur, met in 2004 and decided to fix what they saw as a broken process: No matter how stunning the property, when a luxury home sits on the market for too long, often agents and brokers are left with few options. They can reduce the price, reshoot the photos, create a new video or repost the listing to the MLS with hopes that it will magically rise to the top of everyone's inbox. After pouring heart and soul into marketing, agents can be left without a sale. ...