Searching listings online is the most common way to find a home, yet only a small fraction of consumers find their agents using the Internet. HomeLight, a referral site that matches agents with consumers based partly on MLS performance statistics, has been working to change that. And a recent funding round has ensured that the startup will be able to continue its crusade for some time to come. HomeLight has raised an additional $11 million in a Series A funding round, bringing the startup's total funding to $15 million. Other companies aiming to match consumers agents based partly on transaction data include OpenHouse and UpNest. The last year -- during which HomeLight says it grew by 400 percent -- has "served as further validation of our core thesis -- that we have developed a smarter way to find a real estate agent," said HomeLight CEO Drew Uher. How do buyers find agents? By far, the most common way homebuyers find their agent is through a friend, neighbo...
- HomeLight matches agents with consumers based on MLS performance statistics, such as price range expertise, 'time to sell' and 'likelihood to close.'
- The agent-matching site $11 million in fresh funding will help the startup drive product development and expansion.
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