When my dad got his real estate license back in 1998, most of his time was spent looking for one thing -- exposure. If you wanted somebody to pay attention to you as a real estate professional, or if you needed to expose a property that you're listing to potential buyers, you had to work for it. You had to call your newspaper to place ads. You had to host open houses and meet people. You had to door knock and cold call. If you were successful in real estate, it's because you were hustling to get that exposure. Exposure was the name of the game, and the currency that we paid to get it was our time, energy and effort. A whole new real estate world After a 10-year hiatus, my dad has decided to get serious about real estate again. He picked a new office, took some refresher courses and dived back in. He called and asked me questions about various ideas or questions. But after talking to him a few times on the phone, something became very obvious to me. Like many new real est...
- In a real estate world that has become automated and automatic, it's important, now more than ever, to connect personally with our clients.
- While technology is doing a lot of our heavy lifting, we should look for additional ways to create value for our clients.
- Technology is changing our industry and probably faster and on a larger scale than we realize.