Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Map Kitchen is marketing software that provides the home addresses of your website visitors. Platform(s:) Browser, agnostic Ideal for: Any size brokerage or agent team Top selling points GPS-provided physical addresses Addresses reported for each page WordPress plugin Top concerns Requires timely follow-up Assumption that web visits equate to quality leads How it addresses mobile use What you should know Location-based marketing is not new. Thanks to GPS chips in just about every digital device available today, it's virtually impossible to escape the curious eye of the Internet. Finding new and clever ways to leverage your location and sell you things is on the minds of marketing companies everywhere. Map Kitchen is one of those. The concept is pretty simple. The software uses a person's willingness to allow location trackin...
- Marketing software Map Kitchen uses a person's willingness to allow location tracking to produce reports on the actual whereabouts of your web visitors.
- This isn't the prettiest software out there, but in its defense, the data has to take priority. Another concern is mobile visitors -- what happens when a user is at the local coffee shop?
- Geolocation marketing is a powerful asset when mastered. Real estate should continue to seek ways to leverage it.
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