“I want to inspire entrepreneurs to do something a little more with their business than just making a profit,” Gary Griffiths said. These are the words that stuck in my mind during and after my interview with him. It caught my attention because we have the same point of view.
Making a profit is the primary goal of every business. What you do with the profit and how you position your business are different things entirely.
Gary Griffiths is no stranger to real estate and marketing. In fact, he co-founded Three Sides Local — customized Facebook ads that help attract more leads for agents — the new fad. This business allows him a wide variety of options on how to position adverts online.
With the advent of technology comes the comfort of being able to do things online. During the interview, Griffiths mentioned the five most common mistakes agents make on Facebook.
Some people would think that as long as the ad is out there, people will be aware of the listing and where to contact you, so the ad is good to go. However, most are not aware that there are other things to consider.
Take time to mind the details
One of them is not to appear lazy. Abbreviations make you seem lazy. Although this is a rising trend wherein texts are abbreviated and posts and comments are shortened, this does not mix well with business.
When people perceive you as lazy, they won’t want to conduct business with you as they will already think that if you are too lazy to type, what about the more difficult tasks?
Target your market
Generic advertisements or adverts without target markets are also sure ways to fail in this endeavor. If you are to make an online ad, you have to have a laser focus on the target market. Otherwise, you will just be wasting your time and effort.
During the interview, we discussed how agents can become referrable. Although some agents think that the relationship they established with their clients is enough to make them referrable, others do not think so.
Everyone knows that you only have one opportunity at this, which is why your online advertisements must be excellent, if not impressive. You must also keep in mind that throughout the course of the business transaction, you are not the only option.
Always make yourself stand out. The little trinkets that you have in your car, the souvenirs that you purchased when you went on vacation or the Starbucks planner (make sure that it’s the current year) that you do not use can come in handy. You can give these as presents, not bribes.
Just little things that will make you stand out so that when the time comes, your clients can easily tell their friends that they know an excellent person in real estate who can help them. And that person will be you.
Other people will always think about building relationships with their clients — all you need to do is go a step higher. Build relationships, and be memorable. Be amazing. Go the extra mile.
Then after you have established yourself and start raking in the big bucks, think about where you want to position your business, think about how you want others to perceive your company.
“Having a business at your disposal, and the resources, the people and the money that you have available, you can do so much good with it.” – Gary Griffiths
Once you’ve already received more than what you need to live a comfortable life, think about giving back to the community. What goes around comes around.
Pat Hiban is the author of NYT best selling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny” and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital. Follow him on Instagram or Twitter.