Thanks to consistent, authentic Instagram posts and one key video, Sarah Johnston has built her Instagram following to over 6,000 in just 10 months. And she’s having her best sales year in spite of a major down market in Calgary. In our latest episode, Johnston shares her story, the types of content she posts, the best times to post, how to use hashtags on Instagram and much more.
- Start with pictures and a short write-up, and then experiment with very short video clips.
- Post one or two times a day to Instagram -- more isn’t always better.
- Interaction is key -- make sure you set aside time to interact anytime you post to Instagram.