HomeASAP uses Facebook pages and a superior map search to improve the online property search.

  • HomeASAP is a visually strong marketing platform that integrates Facebook and a superior map design.
  • Facebook for Business pages are used to showcase agent and provide inroads to featured listings search
  • HomeASAP was preferred over Zillow in 40-person focus group.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

HomeASAP is a property marketing and search solution for real estate agents.

Platform(s): Browser agnostic; mobile responsive
Ideal for: Any size brokerage or agent team

Top selling points

  • Professional “Facebook for Business” page
  • Property search design and features
  • Built-in IDX, listing data pulled from MLS automatically

Top concerns

  • Lead capture tactics
  • Overcoming consumer preference for portals

What you should know

HomeASAP builds agents a feature-rich, visually ergonomic property search tool.

Ease of use is a highlight here as a bevy of small, practical touches come together to make for a compelling user experience.

The map search initially limits pinned property icons to only the most recent listings to hit the market, which helps viewers avoid visual overload.

The map also defaults to a viewing scale that allows home shoppers to grasp where they are and which listings they’re viewing.

Featured Listings : Map

The radius search tool is easy to operate and the sidebar offers thumbnail visuals of the available properties.

Turning off the map gives browsers a clean grid of homes and multiple levels of information. One click flips the property card to offer an overview; another opens the full, photo-heavy listing view.

There’s a wonderful absence of ads from other agents and services.

Mobile users should enjoy the pull tabs that reveal additional listing data while maintaining the initial map view.

This prevents viewers from having to click back or retrace their browsing steps, a common annoyance in content-rich web experiences.

Agent profile

There’s also a wonderful absence of ads from other agents and services. This gives a home shopper breathing room and also allows the page to load faster.

All of this search functionality can be limited to only the agent’s and his or her firm’s accounts. Or, the user can browse across the market.

HomeASAP also designs Facebook for Business pages for agents, from which their home search functionality is also accessible via the Find Home tab beneath the cover image.

The company provides Facebook post content to promote services and share industry news.

Search by Image

Whether searching from Facebook or the agent’s landing page, shoppers can see integrated community content about schools, commute times and nearby amenities. Each listing also has a nice series of icons to visually communicate beds, baths, square footage and other listing details.

Web page and user metrics can be monitored via an app that’s included with a HomeASAP accounts.

Consumer reactions

HomeASAP is built on Facebook’s React platform, an ideal base of code for fluid interface design and flexible, stable user experiences.

It’s why HomeASAP’s search functionality was preferred by the majority of a 40-person focus group (in addition to the absence of cumbersome ads from competitors) the company paid to have conducted.

Eight out of 10 found the user experience superior to Zillow’s, and two found it equal in quality.

I would expect such a result. It is a very well-done, user-centric tool for homebuyers.

It even has a “lights-off” option that darkens the background to accommodate browsing in a dark office or bedroom.

HomeASAP teased a number of marketing advancements to support agents’ efforts to attract leads. The updates are expected in the coming weeks.

Absent of those updates, HomeASAP remains a product web-savvy real estate marketers will want to consider.

Check out the website.

Have a technology product you would like to discuss? Email Craig Rowe.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription