• Resistance: The psychological enemy that stops us in our tracks and prevents us from launching that project we’ve planned to launch for months.
  • How do you defeat this enemy? Just start. Sage advice from Transformers’ star, Shia LaBeouf.
  • Certain projects breed stronger and stronger strains of resistance. Self-awareness is key.

It lives inside of us, all of us. It’s a monster. “The entrepreneur’s enemy — it’s an invisible, repelling force that can overwhelm its opponent with fear, self-doubt, procrastination, addiction, distraction, timidity, ego and narcissism. It has no conscious. It’s aim is to shove us away, distract us, prevent us from doing our work. It will fabricate, seduce, bully, cajole and deceive us.” What is this mighty enemy?

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