Agent

3 bold strategies for overcoming the enemy of resistance

'It's hard enough to do what you love'
  • Resistance: The psychological enemy that stops us in our tracks and prevents us from launching that project we’ve planned to launch for months.
  • How do you defeat this enemy? Just start. Sage advice from Transformers’ star, Shia LaBeouf.
  • Certain projects breed stronger and stronger strains of resistance. Self-awareness is key.

It lives inside of us, all of us. It’s a monster. “The entrepreneur’s enemy -- it’s an invisible, repelling force that can overwhelm its opponent with fear, self-doubt, procrastination, addiction, distraction, timidity, ego and narcissism. It has no conscience. Its aim is to shove us away, distract us, prevent us from doing our work. It will fabricate, seduce, bully, cajole and deceive us.” What is this mighty enemy? In his book "Do the Work," Steven Pressfield describes this enemy as resistance. "We are constantly making excuses as to why we can’t get started, why we can’t do the work, that keep us from fulfilling our dream -- in a word: Resistance," he says.  Defined as "any act that rejects immediate gratification in favor of long-term growth, health or integrity," resistance stops us from doing what we know we must do. When does it most apply? " launching any entrepreneurial venture," Pressfield says. Hence, the destruction resistance has on the real e...