7 things that sabotage your Facebook lead generation

  • Sometimes what we think is the right thing to do is really the worst thing we can do.
  • It's the little things that make the biggest difference in our results.
  • Don't invest time, energy and money without understanding the outcome.

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I see it all the time: Real estate agents perplexed about why their Facebook lead generation efforts aren’t bringing any of the promised rewards. Namely, leads. Closings. But here’s the kicker: They haven’t set up their presence to generate leads.