An open letter to real estate agent zombies

The quest to escape the undead
  • Certain methods of prospecting can seemingly kill one's soul and create a zombie-like agent.
  • Most networking groups focus on handing out business cards and giving elevator speeches. Start your own group, and focus on deeper discussion and ideas.
  • Launching a podcast is a great way to create local business relationships.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

If you've seen AMC's hit series, "The Walking Dead," in your mind you can muster the image of zombies and the undead. They slink around, off-balance -- no light in their eyes -- moaning with outstretched arms, searching for -- pursuing -- their next human meal. When I think about real estate and the industry as a whole, there's a painful parallel. Ask real estate agents if they got into the profession to be a telemarketer, a door-knocker or a person who incessantly begs family and friends for referrals -- they will say, emphatically, "no." And yet, their actions defy that answer. Day after day, they're performing the activities of a beggar. Activities that, in time, take a toll on one’s self-esteem and self-confidence. Being rejected is not fun. It's not pleasurable. Playing the numbers game has led our industry to appear a bit like the undead. Agents are just going through the motions. Another door-knock. Another cold-call. Outstretched arms, searching for their n...