If you've seen AMC's hit series, "The Walking Dead," in your mind you can muster the image of zombies and the undead. They slink around, off-balance -- no light in their eyes -- moaning with outstretched arms, searching for -- pursuing -- their next human meal. When I think about real estate and the industry as a whole, there's a painful parallel. Ask real estate agents if they got into the profession to be a telemarketer, a door-knocker or a person who incessantly begs family and friends for referrals -- they will say, emphatically, "no." And yet, their actions defy that answer. Day after day, they're performing the activities of a beggar. Activities that, in time, take a toll on one’s self-esteem and self-confidence. Being rejected is not fun. It's not pleasurable. Playing the numbers game has led our industry to appear a bit like the undead. Agents are just going through the motions. Another door-knock. Another cold-call. Outstretched arms, searching for their n...
- Certain methods of prospecting can seemingly kill one's soul and create a zombie-like agent.
- Most networking groups focus on handing out business cards and giving elevator speeches. Start your own group, and focus on deeper discussion and ideas.
- Launching a podcast is a great way to create local business relationships.