New app guarantees maximum purchase prices for buyers — or pays the difference

A British tech company helping support homebuyers in the UK is rolling out its US version in New Jersey
  • A new app,, is set to launch guaranteeing buyers and their agents a lower price on homes for sale.
  • will guarantee buyers a discounted price on homes for sale in certain markets and pay the difference if unsuccessful.
  • The initiative is starting in New Jersey with brokerages including EXIT Realty, Engel & Volkers and Crossroads Realty.

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It sounds like a homebuyer's dream: guaranteed discounted prices on the property they want to call home. A select group of New Jersey brokerages -- including EXIT Realty East Coast and Engel & Völkers Critelli Properties -- will be the first to work with a new buyer-friendly app launching in June that claims to do just that. will give buyers a discounted price on a property of interest and guarantee they will pay no more than that named price. How the guarantee works Starting June 20, buyers in New Jersey can register for free on (currently in beta), and when they search for homes on any property listing platform -- such as Zillow, or a broker’s site -- the guaranteed maximum “BuyerPrice” will appear alongside the seller’s asking price. negotiators, agents selected by BuyerPrice brokers, can then negotiate the lowest possible price, which will often be below the guaranteed BuyerPrice, according to the ...