• Zillow has launched a program that helps advertisers send leads to agents at other brokerages in exchange for referral fees.
  • The program could make it more appealing for some advertisers to buy Zillow ads for the purpose of selling leads colleagues.

Some real estate agent agents, teams and brokers who advertise on Zillow receive more leads than they can handle, potentially resulting in missed opportunities. Now the listing portal is helping some advertisers ensure those leads are less likely to go to waste.

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