HomeSmart’s plan to grow to 100,000 agents by 2021

Newly promoted Ashley Bowers president at HomeSmart International, talks about the company's ambitious plans and why HomeSmart has a headstart.
  • Arizona-based real estate group HomeSmart International is planning to go from 10,300 agents to 100,000 by 2021.
  • It is opening in 19 new markets this year, including Atlanta, Nashville, Philadelphia and Cincinnati.
  • HomeSmart 's founder and president believe tech-forward brokerages will win the consumer.

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Hiring someone with an extensive background in talent management and organizational growth as newly promoted HomeSmart International president Ashley Bowers has, may be one of the smartest things the company's founder, Matt Widdows did a couple of years ago. Matt Widdows Because when you have a goal to expand your real estate company from 10,300 to 100,000 agents by 2021, you are going to need someone in charge who knows how to motivate people and bring them together with a common goal and a common culture. It used to be HomeSmart was very "CEO-centric," said Widdows. "Everybody was getting a lot of Matt love -- but it does not work that way any longer. There have been pretty dramatic changes." HomeSmart's history Founded in 2000 by Widdows, HomeSmart International is ranked as one of the top real estate franchises in the United States by the Entrepreneur 500 and INC 5000. Based in Scottsdale, Arizona, it began franchising in 2010. Widdows said he now relies on Bowers a...