Why company culture is the broker differentiator

Create an environment that inspires agent loyalty
  • Toxic cultures in real estate companies have become the norm, due to opposing viewpoints of owners or managers and sales agents.
  • Owners and managers typically press the panic botton and increase splits for dissatisfied agents, but their real focus should be on improving the company couture.
  • When an agent loves the company that they work for, neither the best recruiters in the industry nor the most aggressive offers will get them to leave.

Many negative ingredients create a challenging work environment, which in turn, leads to a poor culture in many real estate offices. However, just because it has become the norm doesn’t mean that it should be acceptable. Regardless of the industry, any company can have an amazing culture. The trick is figuring out how to make it happen.