AgentBrokerage

3 upcoming Twitter changes you should be ready for

New features on the popular social media tool will aid in property marketing -- maybe it's time you start tweeting
  • Twitter announced that new features are in the works intended to expand the depth of content that can be delivered in a single tweet.
  • If starting a tweet with a specific Twitter handle, users will no longer be obligated to use the ubiquitous "@" sign.
  • The character count will stick at 140, but images and GIFs won't count against your limit.
  • Like all marketing tools, Twitter has an established set of best practices.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. For as much mindless tripe as Twitter makes available to us, there seems to be an equal amount of business outreach value. If used strategically, that is. Conceptually, Twitter is no more complex a communication tool than the breakroom bulletin board, a central place to post things for as many people as possible to see. Twitter announced that new features are in the works intended to expand the depth of content that can be delivered in a single tweet. These new capabilities combined with a couple of crafty tactics can make Twitter a much more effective way for real estate agents to broadcast listing information. Conceptually, Twitter is no more complex a communication tool than the breakroom bulletin board. Character count Pictures, videos and other visuals will no longer count against your character limit. Even Twitter polls. This means agents can twe...