Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Paradym is a content and listing marketing platform for real estate. Platform(s): Browser-based; mobile for iOS, Android Ideal for: Any size team and individual agents Top selling points Heavily social-media driven Array of automation features Hands-on assistance and marketing insight Top concerns Strength of lead tracking and conversion features Internal gamification features fall short What you should know Paradym was once a company called Visual Tour. Company leaders recently adjusted focus to address content dissemination as well as production. Once logged in, the dashboard offers an account overview and several jumping-off points to enter the platform's features catalog. Users have the ability to produce a variety of marketing collateral within Paradym, ranging from listing presentations and flyers to property videos and neighbor...
- While it's important for agents to be on multiple media channels, quality still matters most.
- Paradym, a broad marketing platform, helps agents create and publish multiple forms of content.
- Adoption and clear training will make or break a product's viability within a real estate office.