Marina Kolmer, a New Rochelle, New York-based associate broker at Houlihan Lawrence, believes in burnishing her brand by sharing local news and events with her network. Recently, she found a way to really nail this tactic: by advertising with a service that aggregates local events and happenings into a community calendar hub. Marina Kolmer shares a Burbio community calendar stamped with her branding with her network. Burbio scoops up calendars from the websites of community organizations and services, like libraries, local government and schools, and plops them into a central repository where residents can easily browse a wide-ranging collection of local events. The startup sells sponsorships to real estate agents that equip them with branded calendars they can share through email and social media. Advertisers also appear on burbio.com next to numerous calendars and a curated events feed that plucks some of the most noteworthy events from the startu...
- Real estate agents can use advertise with a community calendar aggregator to burnish their brands.
- Advertisers get branded calendars they can share with their network.
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