Houston brokerage Real aims for New York success with agents from around US

Powerful marketing of NYC attracts tech-savvy Houston brokerage
  • Houston brokerage Real recently moved its headquarters to New York.
  • Real currently has 500 agents working remotley in 14 states across the country.
  • The brokerage just announced $6 million in funding.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Real co-founder Tamir Poleg In what can be described as the "Uber-ization" of real estate, Real, a Houston brokerage, is setting up shop in New York -- but the forward-thinking broker is doing everything remotely. Despite its name, Real co-founder and CEO Tamir Poleg is adamant that his company isn't just a real estate business. "In a traditional brokerage, about 50 percent of their expenses go into real estate," he said. "By not having that in every specific location, but being able to leverage technology in order to scale, we can save a lot of costs." Real has more than 500 agents representing the company remotely across 14 states. "We are a technology company," Poleh said before revealing that Real's investors are venture capitalists and technology investors. The company recently announced $6 million in funding. The digital office Real was originally based out of Houston, but as the firm grew (which it did quickly in its two years), Poleg could not deny the advant...