• The potential for live broadcasting on the web is tremendous, and real estate agents have plenty of reasons to jump on it early.
  • Social communication tools and listing outreach services continue to erode the need for a local MLS.

 Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Ever-evolving and driven by user feedback, real estate tech companies are consistently tweaking and touching up their features.

Here’s who’s been busy lately.

More fun with maps

Relola has been on my radar for well over a year.

Despite sometimes hearing that I’m too enamored with this agent communication and open feedback forum, I remain sold that initiatives like Relola will be the drivers of monumental change in real estate. I’m not being hyperbolic.

As agents communicate more outside the confines of their local MLSs, those board-backed tools will serve as nothing more than the place where portals find their content.

Everything an MLS offers is being offered elsewhere.

Emeryville, California-based Relola has launched a mapping component that enables agent members’ activities to be geographically tracked. This way, consumers and other agents can further certify a professional’s regional expertise and view properties on which they’ve offered “insights.”

Screen Shot 2016-07-05 at 12.46.03 PM

Beyond that, Relola’s color-coded map is visually cool.

Everything an MLS offers is being offered elsewhere.

Property points expand and contract as viewers drill down and scroll around ZIP codes, and property images and comments hover over selected dots.

Relola also offers its map feature as a widget for individual agent sites.

“We’re live in 3 … 2…”

Live streaming (can we call it internet broadcasting now?) is on the rise among consumer-level technologies, and the latest to make some press waves is IeHop.

While not designed specifically for real estate, IeHop’s developers believe agents will find value in broadcasting home tours, street overviews and open house events. Realync does, too.

The interview below featuring two real estate agents gives a simple overview of its use.

The app is currently available as a beta test download for iOS.

Podcast technology makes it possible for anyone to be a radio host. Now, we’re only a year or two away from being fully immersed in technology that will make everyone a television personality.

Looks like Warhol was right.

Have a technology product you would like to discuss? Email Craig Rowe.

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