Realync, live-video home tour app, enables 75% closing rate, national rental landlord says

Big landlords adopting Realync en masse
  • Big rental landlords are using Realync to show units through live video tours.
  • Realync's advantages over video-chatting apps include instant messages, property data display and 'virtual open houses'

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Think live video tours are overrated? Perhaps you should revisit that view, at least if you work in the rental market. Matt Mehon, a leasing manager at national property management and investment firm Waterton said in a statement that the company's "closing percentage" is 75 percent when using Realync with prospects. "Yes, 75 percent," he said. By enabling Waterton to showcase properties in real time and send recorded videos to prospects from smartphones, Realync has "completely changed the way we interact with our prospects to experience our community." Inman wasn't able to learn how Waterton defines "closing percentage," but the point is that the firm thinks Realync is a real find. Mehon's statement was included in an announcement from Realync that called attention to recent widespread adoption of the live-video showing and "virtual open house" app by institutional landlords. In the announcement, the startup said that it has switched focus from the real ...