Focusing on one social media platform to build consistency

In this weekly podcast, Homesnap digs into crafting content specific to different social media sites

Bill Gassett of Re/Max in Holliston, Massachusetts, joins Homesnap’s Gayle Weiswasser to talk about focusing on one form of social media — in this case, Google Plus — to create specific and specialized content on a consistent platform.

Bill Gassett is a real estate agent for Re/Max in Massachusetts and a self-described social media junkie. You can follow him on Twitter and Google Plus.