Focusing on one social media platform to build consistency

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Bill Gassett of Re/Max in Holliston, Massachusetts, joins Homesnap’s Gayle Weiswasser to talk about focusing on one form of social media — in this case, Google Plus — to create specific and specialized content on a consistent platform.

Bill Gassett is a real estate agent for Re/Max in Massachusetts and a self-described social media junkie. You can follow him on Twitter and Google Plus.