Focusing on one social media platform to build consistency

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Bill Gassett of Re/Max in Holliston, Massachusetts, joins Homesnap’s Gayle Weiswasser to talk about focusing on one form of social media — in this case, Google Plus — to create specific and specialized content on a consistent platform.

Bill Gassett is a real estate agent for Re/Max in Massachusetts and a self-described social media junkie. You can follow him on Twitter and Google Plus.