A few weeks ago, I woke up to the following notification in my email inbox: Critical policy changes from Gmail and Microsoft will take effect on June 30, 2016. Your account will be affected. Please take immediate action to ensure that emails can continue to be delivered through your app. It was a stern warning that big name providers such as Gmail, Outlook and MSN would no longer allow me to use third-party applications to send emails to my prospects and clients. And this brand new change also severely impacts all real estate professionals as well, because it marks the difference between reaching a person’s inbox versus the proverbial spam filters. However, this is only the tip of the iceberg because there are various other factors that decipher whether your messages will be opened and read by your intended audience. Over the years, I have consistently witnessed agents and brokers making the same costly mistakes, and it has cost many thousands of dollars in lost commiss...
- Gmail's policies have changed, which will likely impact your business.
- Most agents are guilty of making at least one of five major mistakes with their email marketing.
- You can significantly improve your open rates and engagement with catchy subject lines, engaging content and attention to detail.