A few weeks ago, I woke up to the following notification in my email inbox: “Critical policy changes from Gmail and Microsoft will take effect on June 30, 2016. Your account will be affected. Please take immediate action to ensure that emails can continue to be delivered through your app.”
- Gmail's policies have changed, which will likely impact your business.
- Most agents are guilty of making at least one of five major mistakes with their email marketing.
- You can significantly improve your open rates and engagement with catchy subject lines, engaging content and attention to detail.