Could Yahoo become the third massive real estate portal?

  • Yahoo could readily shift to a lead-generation machine, much like realtor.com and Zillow have become.
  • You can imagine a variety of financial-related companies, including real estate, plugging into Yahoo for leads.

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Imagine if all-purpose guru Dan Gilbert of Quicken (online lender) and mega-rich ethical capitalist Warren Buffett of Berkshire Hathaway (owns HomeServices) are the winning bidders for Yahoo! It was reported over the weekend that they have teamed up and are on the hunt. For the first time in history, real estate-related companies would own their own consumer distribution channel.