- Learning from your past successes and failures is a smart strategy to create future success.
- To see the true benefit of systems and real estate listings, you must also tap into technology.
- Use technology from companies that do one thing and one thing well.
Can you handle 20 real estate listings a month successfully? Even if you understand how to get real estate listings flowing into your inbox, you better have a plan in place for handling those listings and delivering successful results for your sellers. If not, your reputation as a listing agent will soon go south, and your steady stream of listing referrals and listing leads will dry up.
In a recent Real Estate Rockstar podcast, Brett Keppler, lead broker at TREO Realtors, shared how he does 20 real estate listings a month, delivers successful results for his sellers and has at least three sellers a week contact him to list houses for sale.
Below, we’ll discuss how he does it. You can find more details in Keppler’s Real Estate Rockstar episode.
Real estate listings: Analyze past success
To handle 20 listings a month and deliver successful results for his team’s clients, Keppler turned to his past to examine his team’s success rate handling large volumes of REO sales (500 during a peak year). Because closing REOs delivered small commission amounts and took up a lot of time and energy, Keppler and his team had to find ways to become more efficient to turn a profit and satisfy all parties involved in the REO transaction.
It’s no secret, learning from your past successes and failures is a smart strategy to create future success. Unfortunately, many real estate agents don’t take the time to do this.
Implement systems for real estate listings
So, after taking the time to look to the past for clues on how to handle a large number of listing transactions, what did Keppler uncover? More importantly, how can what he discovered be applied to handling a large number of property listings successfully? The answer to that question is a key to your success as well.
He soon discovered it was creating and implementing systems that enabled his team to succeed. He then applied the same strategy to handle 20 real estate listings successfully a month. Systems allow you and your real estate team to be leaner, operate more efficiently and perform to a high standard your clients expect.
Tap into technology for daily operations
Systems are a start. However, to see the true benefit of systems and real estate listings, you must also tap into technology. All systems — including internal team operations, communications and real estate transactions — benefit from the use of the right technology.
One piece of key piece of advice Keppler shared was that instead of using an all-in-one technology system, go with the power players. Use technology from companies that do one thing and one thing well. Then find a way, create a system, to get them to work together.
Drive real estate listings to your front door
With systems and technology in place, you are now ready to handle large volumes of real estate listings each month. Where will you get these listings leads? Keppler has two to three sellers contact his team each week asking them to list their houses for sale.
How can you learn from Keppler’s success? His strategy is no big secret, but it’s the execution of the strategy that makes a huge difference.
It all starts with going after expired listings — something many agents already do. Keppler, however, goes a step beyond by using technology to locate sellers with expired listings and then utilizes a drip email marketing campaign that builds relationships and delivers value.
In the end, this system delivers about three sellers each week.
You can get more details about this strategy that delivers listing leads to his front door and learn more about how he handles 20 real estate listing leads each month successfully in Keppler’s podcast interview.
Pat Hiban is the author of NYT best selling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny” and the Host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital. Follow him on Instagram or Twitter.