AgentBrokerage

Broker Public Portal goes live in first-ever market

Chicagoland-based MLS becomes the first to launch brand-new initiative
  • In May, the Broker Public Portal (BPP) project selected Homesnap to be its tech partner.
  • Today, Chicagoland-based MRED (Midwest Real Estate Data) became the first MLS to launch the Broker Public Portal through Homesnap's array of consumer and real estate professional offerings.

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By making a deal with home shopping mobile-app creator Homesnap in May, the Broker Public Portal (BPP) project opened a tech umbrella over its idea to create a new property search experience that's free from ads and paid agent placement -- in other words, an alternative to existing consumer-facing real estate portals. Today, Chicagoland-based MRED (Midwest Real Estate Data) became the first MLS to launch the Broker Public Portal through Homesnap's array of consumer and real estate professional offerings. MRED's 40,000 MLS subscribers now all have access to Homesnap Pro, a mobile app only for verified MLS agents that allows them to connect with clients and colleagues, view showing instructions, create CMA reports and more. The partnership also represents the first time brokers in Chicagoland have supported a consumer-facing MLS. The cost of the service to MRED is $40,000 per month, or $1 per member user, 50 cents of which will go to operation of the Homesnap pla...