Who has real power in the real estate industry?

  • Real power in the real estate industry has little to do with size or budget.
  • Individual agents have the majority of the power in the real estate industry.
  • Whichever intermediary supplies the agents with the best tools to capture leads wins their allegiance.

Power up your Indie Brokerage
Don't miss our Indie Broker Summit SF, July 17, 2018

Power in the real estate industry is not defined by company size, financial assets or a massive advertising budget. Power is a function of getting the marketplace to take a specific buying or selling action. All fruitful actions start and end with the individual agent in the 2016 real estate industry.