Best practices for starting and keeping client relationships

  • During a panel at Inman Connect San Francisco, Matt Beall of Hawaii Life real estate and Houston Realtor Jena Casey outlined three things to help build and keep client relationships.
  • Casey keeps tabs on her former homebuyers and asks them to update her on the state of the house.
  • Beall said he'll massage a lead before handing it off to an agent, stressing the importance of learning a client's behavior before taking the dive.

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Client relationships — everyone talks about them, but they don’t necessarily maintain them to the best of their abilities.