So you sell houses, or help consumers find the home of their dreams. But clients’ first impression of you starts with your marketing efforts — online and in real life. Here are 7 practices you should throw out immediately to improve the quality of your marketing presence.
- Simply adding an exclamation point to benign descriptions does nothing but demand concern from your reader without earning it.
- Every real estate office website should heavily promote its agents' listings.
- Don't leave your marketing efforts open to interpretation. Include a clear call to action so prospects aren't left guessing whether a home's actually for sale.