OpinionMarketing

7 real estate marketing habits to break today

These amateur moves aren't doing your business any favors
  • Simply adding an exclamation point to benign descriptions does nothing but demand concern from your reader without earning it.
  • Every real estate office website should heavily promote its agents' listings.
  • Don't leave your marketing efforts open to interpretation. Include a clear call to action so prospects aren't left guessing whether a home's actually for sale.

So you sell houses, or help consumers find the home of their dreams. But clients' first impression of you as a real estate agent starts with your marketing efforts -- online and in real life. Here are 7 practices you should throw out immediately to improve the quality of your marketing presence. 1. Holding listings ransom for email addresses If you advertise a new listing or price reduction but demand something in return for it, have you really earned that person's contact? There are other ways to get listing information and today's consumers will find it. 2. Using exclamation points The only time the words "breakfast nook" should be followed by a "!" is in the climax of an explosive action novel, specifically one in which our hero, the morning after he saved the world from a cabal of crooked gun-runners, discovers a virus-laced dirty bomb ticking on the underside of his chef's kitchen table. "Of all the places they could've planted it ... they choose my breakfast ...