'Amateur hour is over' -- how a CRM can help agents step up their game

Broker: The best system is the one you use
  • CRMs can help agents nurture their relationships with clients and become their "trusted adviser."

Many real estate agents start out keeping track of their clients using a simple spreadsheet. But if they want to step up their game, they should use a customer relationship management system, according to panelists at Inman Connect.