An experienced agent knows the impact of referrals and the importance of following through after the sale with an appropriate closing gift. In fact, it’s too important to put on autopilot. The right closing gift will fulfill two purposes: to show your appreciation to clients and celebrate their success -- and also to keep your name top-of-mind whenever the topic of real estate arises. The closing gift can be a smart component of your drip marketing and referral strategy. For this reason, a long-term gift is a great solution. It reminds your clients about you and the services you can provide over time. Each time they use the gift, you have again made contact with that client. Although the home warranty is often chosen as a closing gift, and is appreciated by most clients, it falls short when it comes to keeping the agent at top-of-mind. There is a missed opportunity. It could be months or even years before the warranty is used, so there’s plenty of time for the homeowner t...
- It could be months before a warranty is used, so plenty of time for homeowners to forget the agent.
- Think about how much your clients will brag on you when they use their Amazon Echo with friends.
- Finding clients a first home can win you a lasting place in their hearts, but good closing gifts help, too.