What do Facebook Messenger bots mean for real estate?

Automated service and content delivery technology have big potential in homebuying and selling
  • Bots for Facebook Messenger respond to chat discussions to deliver content, product updates, news and all forms of business information.
  • There are several real estate brands working on bots.
  • Bots are getting smarter every day, but questions posed to most modern bots have to contain clear key terms.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. You know more about "bots" than you think. If you're like me, you probably didn't know that we'll all be working with them a lot more in the coming months. (In fact, Inman has a Facebook bot that's active right now.) Bots could very well fundamentally change the way real estate brands engage with new customers and keep in touch with current ones. In the most simple explanation, the term "bots" encapsulates automated response technology. Those little help-chat boxes that pop up on websites? They're often bots. (Many companies do use real people to offer live chat help.) However, that's merely scraping the surface of what bots are capable of providing people on the web. Facebook is counting on it, in fact. The media company has invested heavily in using its Messenger app, now available to non-Facebook users, as a platform for brands to deliver bot-...