Marketing

3 ways that you should be using Facebook to showcase panoramic shots

How to use the new update in your real estate business
  • Panoramic Facebook pics -- what a huge update with major implications here in the real estate industry!
  • Using a panoramic shot is a great way to showcase one of the biggest selling points of a listing.
  • Does your listing have an awesome kitchen? Showcase it with a panoramic photo, and share it.

If you've been using Facebook over the past year or so, you've started to see the rise of the 360 videos. The 360 degree videos are shot by using a 360 video camera (most popularly, the Ricoh Theta S) and selecting the special checkbox when uploading to Facebook. But recently, Facebook has allowed users to begin uploading panoramic shots from normal smartphones directly onto Facebook; this gives the end users the ability to see the whole view, just by moving their phone around. See below: What a huge update with major implications here in the real estate industry! I love the 360 degree videos that I'm starting to see pop up, but until that becomes the common place in real estate marketing, using panoramic photos can be a great bridge. Here are a few ways to make use of the new panoramic photos update: 1. Showcase views Whether it be from the rooftop of a high-rise building, an ocean view from the living room or just the street view from the front door, using t...