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Is Broward the new Miami for condos? Auberge Beach is doing its best

Sit by the pool, hear the ocean and gaze upon your own Botero sculpture
  • The Related Group says it has sold $40 million worth of untis in what has historically been the slow season for South Florida.
  • The forthcoming Auberge Beach in Fort Lauderdale is described as the first of its kind in Broward.
  • Auberge Beach has 171 units in two towers located on 450 feet of north-facing beachfront property and is expected to be completed in 2017.

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Real estate sales in Florida take a historically dive during the sweltering summer months, but the Miami-based Related Group (TRG) real estate firm may have broken the curse. Thanks to Auberge Beach, a new double-tower luxury condo development in Fort Lauderdale, the summer has been very fruitful for TRG. A press release stated the firm is nearing $34 million in sales so far this summer, but TRG vice president Patrick Campbell says that number to be closer to $40 million. "We always perceived that Broward was a value compared to Miami," he said. It's not a new trend to incorporate the finer things into a living space. First there were fitness centers, and then computer labs. Then movie theaters and on-site spas. Then those same fitness centers were given facelifts by way of relocating them to parts of the building with better views. Computer labs and media centers became co-working lounges. Movie theaters got cushier recliners. Spas offered more services, and so on. Th...