The delicate rules of serving luxury clients under the radar

Three partners at DND Associates reveal the subtleties of doing business with high-net-worth individuals in South Florida
  • If you are trying to make it in the luxury market, become familiar with the etiquette.
  • A good way to rub shoulders with high-net-worth clients is to be active in their philanthropic world.
  • Always be extremely helpful to the client's staff and inner circle -- it will pay dividends.

As a luxury agent in Fort Lauderdale, Florida, there are clear do’s and don’ts when it comes to liaising with your ultra-high-net-worth clients. If you happen to bump into them at the local grocery store (and this would be rare), it should not be seen as an opportunity for a chatty conversation — a gesture that a normal agent might initiate when bumping into a buyer or seller.