Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines (Brightcove). A powerful marketing tool, video is one of, if not the most, engaging form of content used today. Our brains process images 60,000 times faster than text, and we remember visual content longer and more often. Accessibility to smartphones, Wi-Fi and apps with built-in social audiences provides individuals and corporations with the ability to market to massive amounts of digital eyeballs at little to no cost. The following tools can help you take advantage of the neuroscience of visuals and boost your brand awareness and exposure through streaming, video email and easy-to-create high-quality imagery. Facebook Live Facebook describes Facebook Live as a tool to “broadcast to the largest audience in the world with the camera in your pocket.” During Facebook’s F8 Conference, Chief Product Officer, Chris Cox, projected ...
- Real estate is a visually driven industry; incorporating video can improve your marketing strategy, create brand awareness and position you as a credible local expert.
- With the increasing adoption of live streaming video, real estate professionals can engage at scale and establish a social media or online presence with the click of a button or the start of a stream.
- Relationship marketing is key in this industry -- it’s never been easier to connect with an audience and offer it behind-the-scenes access to who you are as a brand.