27 tips for making your social media posts more visually appealing

  • Real estate is a visually driven industry; incorporating video can improve your marketing strategy, create brand awareness and position you as a credible local expert.
  • With the increasing adoption of live streaming video, real estate professionals can engage at scale and establish a social media or online presence with the click of a button or the start of a stream.
  • Relationship marketing is key in this industry -- it’s never been easier to connect with an audience and offer it behind-the-scenes access to who you are as a brand.

Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines. A powerful marketing tool, video is one of, if not the most, engaging form of content used today.