Q&A: Global luxury brokerage spills branding video secrets

Be authentic, and think universal
  • In July, Surterre Properties released a branding video to represent its global brokerage.
  • Surterre's next video will launch this fall.
  • Be authentic, and remember that less is more.

How does a top luxury residential real estate brokerage — with 430 agents who speak over 15 languages — find common ground among clients? A video that came out in July from Surterre Properties somehow does just that.